MemeDreamer is a think tank based out of British Columbia, Canada. We’ve based our designs around pop-culture memes (pronounced MEEMS). The concept of the meme was first proposed by Richard Dawkins in his 1976 book “The Selfish Gene”.

What is a meme?

meme |  an idea, behavior or style that spreads from person to person within a culture.
A meme acts as a unit for carrying cultural ideas, symbols or practices, which can be transmitted from one mind to another through writing, speech, gestures, rituals or other imitable phenomena. 

We’re deeply interested in the viral phenomena of memes. We’ve based our designs around the flow of memes and the subcultures they create. MemeDreamer’s basis is a strong sense of community, free inquiry, creativity, and inspiration. We also like to reflect these ideals in our designs.

I believe, however, that the theory of memes has a more fundamental role to play in our understanding of human nature. I suggest that it can give us a new understanding of how and why the human brain evolved, and why humans differ in important ways from all other species. – Susan Blackmore

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